Klaviyo Email Marketing · Lifecycle & CRM

Email that compounds.

Algorithms change. Ad costs rise. Your list is yours forever. We build Klaviyo into your most profitable channel flows that sell while you sleep, campaigns that keep you loud, deliverability that actually lands.

38%+ Revenue from Email 42% Avg Open Rate Automated Revenue Flows SMS & Email Unified
Solitaire Guide (Under $500)
0% Avg. ShareOf client revenue
+0% 12-Month LiftBest email revenue
0M Emails DeliveredZero spam traps
0% Inbox PlacementAverage deliverability

( 01 )  the flow library

Flows that print money
while you sleep.

Every build starts with our proven lifecycle map. Click a flow to see exactly how we sequence it.

Welcome Series

The highest-opened emails you'll ever send. We turn a cold subscriber into a first-time customer in eight days story first, discount last.

  • E1 · Instant "The thing we promise"Brand story + one clear offer, no clutter
  • E2 · Day 2 Social proofReviews, UGC and the numbers behind the hype
  • E3 · Day 4 BestsellersDynamic catalog block, personalized by category
  • E4 · Day 6 Objections, answeredFAQ, shipping, guarantees the quiet blockers
  • E5 · Day 8 Offer expiresScarcity with dignity; then hand off to flows
5 emails + 2 SMSSignup → first order
Avg. result12.4%

of subscribers become customers inside 30 days

Open rate, E174%

vs. 42% industry benchmark

Revenue per recipient$1.86

across the full series

Abandoned Checkout

Your money is sitting in a cart. Three touches, escalating warmth, discount only where the math says it earns its keep.

  • E1 · 1 hr "You left this behind"Product imagery, one-click return, zero discount
  • E2 · 24 hr Proof + supportReviews for the exact items, support link
  • E3 · 72 hr Incentive (if approved)Conditional branch by margin & customer history
  • SMS · 96 hr Final nudgeOnly for opted-in high-intent carts
3 emails + 1 SMSConditional incentives
Recovered revenue19.8%

of abandoned carts converted on average

Last month, one client$31.2K

recovered while the team slept

Post-Purchase & Education

The second purchase is where profit lives. We time cross-sells to consumption, not to the calendar.

  • E1 · Instant Confirmation + what's nextSet expectations, kill support tickets early
  • E2–3 · Shipping milestonesTracking + "getting ready" content
  • E4 · Day 7 How-to & ritualsEducation that makes the product work better
  • E5 · Day 21 Complementary cross-sellPairs with purchase, never random
  • E6 · Day 30 Review requestFeeds your reputation engine & UGC bank
6 touchesLTV focused
Repeat rate lift+31%

second-purchase rate within 60 days

Review collection3.1×

more reviews than pre-flow baseline

Winback & Lapsing

Sixty to ninety days quiet? Time to earn the click back and if not, sunset with grace to protect deliverability.

  • E1 · Day 60 "What's new since you left"Fresh drops, bestsellers, changelog energy
  • E2 · Day 70 We miss you (with a reason)Personalized recap of past purchases
  • E3 · Day 80 Incentive ladderOffer scales with historical LTV
  • E4 · Day 95 Sunset & preference reset"One click to stay" protects sender score
4 emailsDeliverability-safe
Reactivation8.7%

of lapsed customers brought back per quarter

List hygiene−22%

unengaged share after sunset cycles

Browse Abandonment

High intent, no cart. Dynamic catalog emails put the exact products they viewed back in front of them with the social proof to close.

  • E1 · 2 hr "Still thinking about it?"Dynamic viewed-items block
  • E2 · 48 hr Category bestsellersSimilar items + review snippets
2 emailsDynamic catalog
Click-to-conversion4.6%

vs. 1.2% for generic campaigns

Revenue per recipient$0.94

from two quiet little emails

VIP & Loyalty

Your top 10% drive half your revenue. We treat them like insiders early access, honest thank-yous, referral loops.

  • Segment · Top spend / frequencyAuto-maintained, never manual lists
  • E1 Early access to drops48-hour head start, always
  • E2 Surprise & delightUnannounced perks that earn word of mouth
  • E3 Referral invitationTwo-sided reward, tracked end to end
3 emails + eventsSpend-based segments
VIP revenue share52%

of total revenue from top-tier segment

Referral conversions11.3%

friend-to-customer rate

( 02 )  campaigns & cadence

Flows earn while
you sleep. Campaigns
keep you loud.

A planned weekly cadence story, sell, celebrate so your brand never disappears and never spams. Every send has a job, a segment and a number to hit.

This week's sends example · DTC client

MONFlow QA
TUECampaign
WEDrest
THUSMS
FRICampaign
SATrest
SUNStory
Subject lines that paid rent "You left something behind 👀" → 68% open · $9,400 recovered
A
Aurelia Skinto: VIP segment · 4,120
Email creative with glowing skincare product
The restock you asked for ✨
H
Harbor & Oakto: browse abandoners
Email creative featuring an oak dining table
Still thinking about the Alder table?
N
Nova Supplementsto: lapsed 90d
Email creative with supplement jars
Your gains called. They miss you 💪

( 02 )  how we build it

Our process, structured
like a high-converting flow.

Every email engagement is engineered sequentially with zero guesswork. We diagnose leaks, clean technical deliverability, design bespoke creative, and scale revenue on auto-pilot.

STAGE 00 WEEK 0 · TRIGGER

Kickoff & Revenue Leak Map

Goals, tracking access, and historical revenue audit. We map every single customer drop-off point and cart leak before touching a template.

Scope: Full DNS, DKIM, DMARC & Pixel Diagnostic
100% Audit Complete
STAGE 01 WEEK 1 · ARCHITECTURE

Audit & Data Infrastructure

Deliverability deep-clean, list hygiene triage, custom event telemetry, and high-LTV predictive segment architecture.

Hygiene: Dead Profiles Sunset & Cleaned
99.2% Inbox Placement
STAGE 02 WEEK 1–2 · STRATEGY

Strategy & Flow Matrix

Dynamic offer map, 90-day campaign calendar, smart send-time predictive cadence, and flow revenue forecast in writing.

Cadence: 14 Tailored Automations + 8 Campaigns/mo
90-Day Written Roadmap
STAGE 03 WEEK 2–3 · CREATIVE

Design & Conversion Copy

Bespoke Figma design system, punchy subject-line banks, founder plain-text notes, and rich product-first visual variants.

Creative: Figma Tokens + Custom Render System
100% Custom On-Brand
STAGE 04 WEEK 3 · INTEGRATION

Build, Dark Mode & QA

All flows configured live in Klaviyo, rigorous device & dark-mode testing across 42 clients, and IP warm-up protocols.

Validation: Zero-Flaw Dynamic Merge Tags & Triggers
42 Tests Device Verified
STAGE 05 ONGOING · COMPOUNDING

Launch, Optimize & Scale

Continuous A/B split testing on subjects, offers and triggers, sun-setting unresponsive contacts, and monthly revenue math deep-dives.

Impact: Real-Time Live Cohort Testing & Revenue Telemetry
+38% Avg Revenue Lift

( 03 )  benchmarks we beat

Good email is measurable.
Here's the bar.

Median client performance (trailing 12 mo)
Industry
Avg. Open Rate
Avg. Click Rate
Email Share of Rev
Our 12-Mo Lift

DTC e-commerce

Shopify Plus · Multi-SKU
58%
vs 24% standard
2.4%
vs 1.1% standard
35–42% total store GMV
+212%

Fitness & studios

Memberships & gear
52%
vs 21% standard
3.1%
vs 1.4% standard
28–34% total store GMV
+168%

Hospitality & Travel

Direct booking & loyalty
49%
vs 19% standard
2.2%
vs 0.9% standard
22–30% direct bookings
+141%

B2B services & SaaS

High contract value & CRM
46%
vs 18% standard
1.9%
vs 0.8% standard
18–26% pipeline revenue
+122%
flows / abandoned_checkout.flow LIVE
⚡ TriggerAbandoned checkout
✉ Email 11 hr · gentle nudge
◇ SplitOpened?
Yes → Email 2Asocial proof
No → Email 2B10% incentive
$ Recovered$0 this month

Case spotlight · Aurelia Skin

From afterthought to
#1 revenue channel.

Five months after we rebuilt their Klaviyo account, email went from 9% to 41% of total revenue without a single sitewide discount blowout.

+412%Email revenue
41%Share of revenue
27%Repeat rate
  • 14 flows live, including a 5-touch welcome and margin-aware cart recovery
  • Deliverability rescued: 71% → 99.2% inbox placement in six weeks
  • Segment-first calendar: VIPs get early access, lapsed get winback, nobody gets spammed

( 04 )  inbox love

What clients say when
email starts paying rent.

Amir Guedoir

“Professional, knowledgeable, and extremely supportive. Collabor8 handled our brand with great attention to detail and kept us informed at every step. Their guidance made us feel reassured, and the growth we’ve seen since working with them has exceeded expectations.”

Amir Guedoir Managing Partner
Joshua R. Brumley

“An outstanding marketing partner. Collabor8 was proactive, thorough, and deeply committed to helping us grow. Their clarity and confidence gave us peace of mind during a major shift in our branding and digital strategy. Exceptional service all around.”

Joshua R. Brumley CEO
Jason A. Harris

“Collabor8 transformed our entire customer acquisition and digital experience. Their team stayed patient, responsive, and incredibly organized. They broke everything down clearly and guided us step by step. The outcome far exceeded our expectations.”

Jason A. Harris Founder
Marcus Vance

“From invisible to #1 on the map pack in four months. Their automation answers every single lead before we've even finished our morning coffee. The Klaviyo flows alone paid for the retainer in week two.”

Marcus Vance Owner, FitLocal Gyms
Ethan Hayes

“The first team that forecasts before spending a single dollar. They actually advised us when not to scale yet until unit economics were primed then we 4×'d our online revenue sustainably.”

Ethan Hayes Founder, Aurelia Skin

Straight answers

Questions we hear
before we touch their list.

Still curious about something?

Ask us directly a senior lifecycle strategist replies within one business day.

info@collabor8digital.io →

Flows are worth building from ~500 subscribers; campaigns get interesting past 2,000. Below that, we'll tell you to grow the list first and show you how, usually with the same funnels and search engine optimization work we do elsewhere.

Not anymore. We migrate lists, segments, templates and historical data into Klaviyo, run both systems in parallel during warm-up, and cut over with zero downtime. Most migrations finish inside two weeks.

Yes it's our favorite rescue. DNS/SPF/DKIM/DMARC repair, list hygiene, sunset flows and a structured warm-up. Aurelia Skin went from 71% to 99.2% inbox placement in six weeks; that's a typical arc.

A senior lifecycle pod: a strategist, a copywriter and a designer who live inside Klaviyo all day. You approve from a shared calendar; nothing sends without a human (and a dark-mode test) checking it.

Revenue, not vanity. A live dashboard shows email's share of revenue, revenue per recipient and flow-by-flow attribution; the monthly deep-dive walks through what we tested, what it earned, and what's next.

Always: double opt-in where required, clean unsubscribe handling, consent records, and SMS opt-ins via compliant keyword flows. Boring on purpose deliverability and trust are the asset.

Make email your
#1 channel.

Start with the free teardown: we record a 15-minute Loom auditing your current flows, deliverability and quick wins. Yours to keep even if we never talk again.

15-min Loom audit·No call required·Yours to keep